Transform story into
a great tool for working
with corporate culture🔥
a great tool for working
with corporate culture🔥
Learn how to use stories to transmit values, hire “your” people, create a common vision, preserve culture during a merger and much more!
May 18-20
free online-conference
Storify Your Culture
20+ experts on storytelling and organizational development
Karen Dietz
Anjali Sharma
Miсhael McRay
Graham Williams
20+ experts
20 experts on storytelling in organizations
Stories help us understand the culture
of an organization and change it
of an organization and change it
When we lived in tribes the culture was born around the campfire. Our ancestors listened to the stories of the elders of the tribe, and from these stories everyone understood how to act, what is "Good" and "Bad" in their tribe. Nowadays modern Aboriginal tribesmen still take 80% of time around the campfire to listen to stories, because for them it is a valuable source of knowledge about the tribe and the world around them.
Since then, we have gone far ahead: we’ve learned how to measure culture using questionnaires, influence values through the introduction of new management practices, determine the level of culture with spiral dynamics and so on.
But the stories have never lost their power. After all, every time the leader starts telling about the moment when he was sincerely proud of something your colleague did, we put aside our spears, sit down by the fire and start listening. Because this story helps us find the answer to the most important question: "Why is it worth to behave like this in our tribe?”
Since then, we have gone far ahead: we’ve learned how to measure culture using questionnaires, influence values through the introduction of new management practices, determine the level of culture with spiral dynamics and so on.
But the stories have never lost their power. After all, every time the leader starts telling about the moment when he was sincerely proud of something your colleague did, we put aside our spears, sit down by the fire and start listening. Because this story helps us find the answer to the most important question: "Why is it worth to behave like this in our tribe?”
We invited experts who have been helping organizations
work with stories for more than 15 years
work with stories for more than 15 years
At “Storify Your Culture” conference real practitioners
will share how to use the power of stories to:
will share how to use the power of stories to:
Transmit values in such a way that teammates have a clear understanding what "Good" and "Bad" means in your company
Turn the vision and strategy into a sincere story that invites engagement, not bewilderment
Adapt new employees to the culture and engage them from the beginning
Create the basis of any innovation – an atmosphere of psychological security
Define and articulate an engaging purpose and mission statement that won’t feel flat and forced
Nurture the culture of continuous learning and development
Help team leaders notice and grow the culture of their teams
Achieve sustainable results by working with the company's culture
Anjali Sharma
Title: «How stories catalysed a change in one of the most traditional corporate cultures in the world»
Bruce Pereira
Title: «Leading adaptive change: the role of curiosity, narrative awareness, and bravery in organizations»
Сonnie Kwan
Title: «How to engage senior leaders to become cultural storytellers»
Geoff Mead
Title: «The stories we live by»
Graham Williams
Title: «Storify your culture using story circles»
Irina Durmanova
Title: «Fairy tale as a magical tool of transformation and work with the culture of the organization»
Karen Dietz
Title: «Vision Storytelling – what it is and how to do it»
Kat Koppett
Title: «Expansive power of story: beyond anecdotes»
Kathy Klotz-Guest
Title: «Curing soul-sucking seriousness by changing the story
of humor at work»
of humor at work»
Mary Alice Arthur
Title: «Creating a successful merger: How story changes everything»
Michael McRay
Title: «Better Stories, Better Futures»
Michael Harvey
Titile: «Storytelling – a radical meeting place for truth-telling and getting things done»
Paul Smith
Title: «Using stories to create the culture you want»
Samantha Slade
Title: «Listen For.. Change your bias, change the future»
Sergey Gevlich
Titile: «How to make value statements meaningful for employees»
Soundari Mukherjea
Title: «The critical role of Culture Building - whose job is it?»
Steven James
Titile: «The Art of the Tale: Convey Your Values Through the Power of Story»
Terrence Gargiulo
Title: «Story Volts: The Electromagnetic Dynamics of Storied Cultures»
Tom Morrisey
Titile: «The Art of the Tale: Convey Your Values Through the Power of Story»
Udi Nachshon
Title: «How to build a new culture of trust»
Vladimir Dankin
Title: «StoryGathering as a way to analyze corporate culture»
Yannis Angelis
Titile: «Changing and/or acknowledging organizational culture through metaphors»
Yannis Angelis
Storytelling Practitioner & Narrative Therapist
Changing and/or acknowledging organizational culture through metaphors
Metaphors, as narrative forms, are magic transformative imageries that get us to one thing through another. Thus, they hold the capacity to disrupt some of the known and familiar (sometimes unhelpful) ways of thinking, seeing, and talking about issues that depict an organizational culture. Effective use of metaphors introduces a field for exploring and experiencing a new way of agency. They can speak the unspoken and imagine the unimaginable. Because they support the development of a richer understanding of “what is”. This session is an invitation to co-journey how to use metaphors to slow down conversations in a respectful way and thus invite a more embodied description of organizational culture.
Yannis has worked for more than 25 years inside organizations in leadership and organizational development roles. He has been introducing the narrative theory and practice in several organizations, governmental and academic institutions. He is the co-author of “Transforming Organizations" and "Beyond Storytelling", two books that elaborate on how to work with story-based approaches for individual growth, community building, and organizational transformation. He is a Scientific Coordinator at the Narrative Therapy Institute in Greece. Yannis is also a lifelong student of Nora Bateson’s philosophy and is a certified “Warm Data” host by the International Bateson Institute.
Udi Nachshon
Storytelling coach and communication expert
How to build a new culture of trust
Building a culture of trust could improve communication, teamwork, and productivity. Some of the conclusions from the pandemic require a new approach to trust building. For example, how can you trust someone who works from home. In this talk, we will discuss how leaders should foster a culture of trust, by moving from abstract communication to sharing stories on values and ideas, and by developing their emotional intelligence.
Udi is a storytelling coach and communication consultant, enables leaders and entrepreneurs to develop their strategic stories and storytelling capabilities and be better oral storytellers. He has over 20 years of experience in working with leading organizations and startups across all fields of business.
Terrence Gargiulo
Head of the global storytelling consultancy Makingstories.net
Story Volts: The Electromagnetic Dynamics of Storied Cultures
Are you prepared to emit story volts to supercharge your organizational culture? Consider a science metaphor: think of stories as an electromagnetic field – where the stories become the medium and not the message of culture. Oxford Language Dictionary defines a field as existing when, “a particular condition prevails, especially one in which a force or influence is effective regardless of the presence or absence of material medium.” Join Terrence in taking an electrifying counter-intuitive trip through how the motion of stories in an organization, shapes the contour of culture and its emergent possibilities. A little theory and two case studies with practical strategies and tactics will be shared.
He is the former Chief Storyteller of Accenture and the author of eight books. His work as an internationally recognized organizational development consultant earned him the 2008 HR Leadership Award from the Asia Pacific HRM Congress for his ground-breaking research on story-based communication skills.
Soundari Mukherjea
Chief Everything Officer at Soundbytes11, expert on leadership storytelling
The critical role of Culture Building - whose job is it?
This webinar will help leaders and teams realize how they can take ownership of making those small changes which give a glimpse of their character and help create a cascading effect in the organizations. It will help everyone realize that leadership is a mindset, not a position and by being the change you want to see, you can drive change as well.
Soundari is an organizational consultant, business storytelling coach, faculty, mentor, facilitator, visual thinker & speaker. She likes to call herself the Chief Everything Officer at Soundbytes11 and believes life is all about Connections and Serendipity. She helps leaders and teams drive business outcomes, build a personal brand and be more human at work through storytelling. With over 25 years experience in the areas of Finance, Operations, Banking and Entrepreneurship with Unilever, ANZ, her firm TSol and now in her new venture, Soundbytes11, in Hong Kong, Middle East and India, she has an insider’s view on the challenges that organizations and teams face and this drives her passion while working on consulting and capability building projects.
Samantha Slade
Growing regenerative businesses and listening cultures with Percolab Coop
Listen For... Change your bias, change the future
Discover first hand the magic and potential of the game. Listen For... has a surprising level of versatility to meet many needs organizations are grappling with ranging from pandemic fatigue to innovation culture. Learn how to use micro stories and listening to transform your work, relationships and well-being. Built on years of applied research, the game is uniquely able to develop critical 21st century skills for these times of crises and change ... in a playful way!
Creator of “Listen For…”, a storytelling game and author of “Going Horizontal: Creating a Non-hierarchical Organization, One Practice at a Time”. Both build on Sam’s applied research from 20+ years of living business life in lab mode and working in system change. She has worked with innovative North American start-ups to the European Commission. She is equally at ease with ambulance dispatchers and coders as human resource professionals and high level decision makers. She shows how deep change is more accessible than we might think in her TedX “Future is in business as commons. Concrete and practical actions are what we need in these times of challenge and crisis”.
Paul Smith
One of the world's leading experts on organizational storytelling
Using stories to create the culture you want
This talk will provide you with several ways values are turned into action through story. Paul will share practices that help onboard new employees, communicate culture to partners to build trust. He will also explore how to use stories to develop an internal ethics/values training curriculum and how to find great culture stories in your organization. Some of the learning point will include: what can go wrong when you don't know the local culture and how sometimes it takes creativity to follow the rules.
He's one of Inc. Magazine's Top 100 Leadership Speakers of 2018, a storytelling coach, and author of five books including three Amazon #1 bestsellers: Lead with a Story, Sell with a Story, andThe 10 Stories Great Leaders Tell. He's a former executive and 20-year veteran of The Procter & Gamble Company and a consultant with Accenture prior to that.
Michael McRay
Consultant and trainer in storytelling and conflict resolution
Better Stories, Better Futures
The past is behind us. The present is unfolding. The future is unknown. Storytelling is highly regarded in narrating the past, but the gifts it offers the present and the future receive less attention. In this session, storytelling and conflict resolution consultant Michael McRay shares three lessons he’s learned from peacebuilders about how to build better futures by looking with truth at our present.
This session will offer stories as well as analysis to examine how experiences from the world of conflict resolution might help those in corporate and organizational spaces.
This session will offer stories as well as analysis to examine how experiences from the world of conflict resolution might help those in corporate and organizational spaces.
Michael McRay is a sought-after consultant and trainer in storytelling and conflict resolution. He’s a skilled facilitator and mediator, and the award-winning author of I Am Not Your Enemy: Stories to Transform a Divided World. His storywork has covered everything from entertainment, community building, advocacy, education, empathy, writing, and organizational transformation.
Mary Alice Arthur
Story Activist, international consultant
Creating a successful merger: How story changes everything
It is a moment that many company owners look forward to and most employees dread — a merger. Mergers have a very poor track record, with experts deeming up to 70% of them failures. Often the process is done very mechanistically, with a result that the culture that was once so attractive is damaged beyond repair. The spirit of the place disappears. When you know that organizational and group culture is a living thing and that the medium for sharing culture, the currency of organization, is story — everything changes.
Join Mary Alice as she takes you step by step through a merger process that not only succeeded, but took the business to new levels. Learn about how story created both the glue of connection and the map to a new future.
Join Mary Alice as she takes you step by step through a merger process that not only succeeded, but took the business to new levels. Learn about how story created both the glue of connection and the map to a new future.
Mary Alice Arthur is a Story Activist, using the power of story for positive systemic shift. She helps people who want to lead change discover and cultivate the story of their most flourishing future and create the capacity to bring that story to life. She is the author of 365 ALIVE! Find your voice. Claim your story. Live your brilliant life.
Kathy Klotz-Guest
Expert who reframes the meaning of humor at the workplace
Curing soul-sucking seriousness by changing the story
of humor at work
of humor at work
Humor's narrative has always been “scary.” "It's unprofessional, risky and not to be trusted," way too many leaders and teams say. UGH. We know viscerally it's not true; although many of us hold back, we long for workplaces that don't suck and where laughter doesn't go to die! So why do we still believe this nonsense - in short, we're afraid! - and how do we create a new narrative that celebrates humanity and humor for ACTUAL people? 92.3% of workplaces are made up of people who like to laugh. This talk will focus on why it matters and how leaders can (and did) write a new, credible story that makes it safe for people to bring their humor to work!
Kathy Klotz-Guest, MA, MBA, is on a mission to reframe the story of humor in our lives and at work because it’s part of what makes us human! She spent 16 years in Silicon Valley leading marketing, communications and storytelling. She also spent over 22 years on comedy stages. Today, she combines those backgrounds to help people, teams, and companies use humor and improv principles to be braver and bolder in shaping culture and storytelling for change. Founder of Keeping it Human℠, Inc. Kathy is an author, professional speaker, and comedian who still performs at clubs and on Zoom. She graduated Stanford University (MA) and UC Berkeley (MBA), studied sketch at Second City and performed improv at ComedySportz.
Kat Koppett
President of Koppett consulting company
Expansive power of story: beyond anecdotes
Storytelling has become a hot topic in business in some ways. But the true power of story as the fundamental way we make meaning of the world is still often overlooked. Some definitions of story that are widely used limit our ability to harness its power as a thinking, communication, and influencing tool.
So, what is the most expansive way we can look at story in business? How can we recognize that storytelling is more than just choosing and sharing anecdotes and maximize the impact of our storytelling skills for problem-solving, influence and connection?
Join us for this session where we unpack 3 levels of story, 4 story positions and 8 types of stories and pull back the curtain on how story impacts our thoughts, relationships and organization culture at every moment whether we are aware of it or not. You will leave knowing much more about the power of story as a business tool to shape culture of an organisation in a non-direct way of collective meaning making that a story is able to provide.
So, what is the most expansive way we can look at story in business? How can we recognize that storytelling is more than just choosing and sharing anecdotes and maximize the impact of our storytelling skills for problem-solving, influence and connection?
Join us for this session where we unpack 3 levels of story, 4 story positions and 8 types of stories and pull back the curtain on how story impacts our thoughts, relationships and organization culture at every moment whether we are aware of it or not. You will leave knowing much more about the power of story as a business tool to shape culture of an organisation in a non-direct way of collective meaning making that a story is able to provide.
Kat Koppett is the president of Koppett, an organizational development company specializing in blending traditional organizational development tools and principles with cutting-edge improvisation and storytelling techniques to enhance individual and group performance. Her book Training to Imagine: Practical Improvisational Theatre Techniques to Enhance Creativity, Teamwork, Leadership, and Learning, is a seminal work in the field of Applied Improv and is used by professionals around the world. Kat has deigned and delivered programs for a diverse roster of organizations including Facebook, Apple, PWC, GE, JPMorgan Chase, and NASA.
Karen Dietz
PhD, narrative specialist and a pioneer in organizational storytelling
Vision Storytelling – what it is and how to do it
Once you have a compelling Vision, how do you shift it from a simple statement to becoming real and alive? Is there one story to tell or several? How do you tell the story of the Vision so it guides behaviors, decisions, and creates a dynamic vibrant culture? This presentation answers these questions, giving you your Vision Story World.
Knowing your Vision Story World allows anyone to tell the story of a company’s (or personal) Vision in dynamic and engaging ways that builds a winning culture and loyal customers. Join us to discover the set of stories you need to effectively share about your Vision to make a real impact.
Knowing your Vision Story World allows anyone to tell the story of a company’s (or personal) Vision in dynamic and engaging ways that builds a winning culture and loyal customers. Join us to discover the set of stories you need to effectively share about your Vision to make a real impact.
Karen Dietz, PhD is a narrative specialist who has worked with Fortune 500 companies, nonprofits, and entrepreneurs. She is a pioneer in business narratives, a TEDx speaker, the co-author of Business Storytelling for Dummies, and a contributor to nine books on business storytelling. She received her MA and PhD in Folklore from the University of Pennsylvania.
Jerome Deroy
CEO Narativ US
Storytelling for onboarding: Culture building from day one
Jerome Deroy, will discuss a story-based onboarding program that Narativ created for a disruptive data-science company. The program accelerated the pace at which new hires gained an understanding of their jobs, cutting down the learning curve from 6 months to 6 weeks, and significantly reducing training costs.
A few years on, the company is now discovering culture building benefits they had not anticipated. Learn how you can apply these principles in your company or your clients’ enterprises, and ensure that new hires feel heard and are empowered to evolve the culture of the organization.
A few years on, the company is now discovering culture building benefits they had not anticipated. Learn how you can apply these principles in your company or your clients’ enterprises, and ensure that new hires feel heard and are empowered to evolve the culture of the organization.
Jerome Deroy joined Narativ in 2007 and helped the founders, Murray Nossel and Paul Browde, guide Narativ to become the business it is today. Jerome has worked with clients as diverse as CIGNA, Boehringer Ingelheim Pharmaceuticals, Janssen Pharma, and Warby Parker to craft business-relevant personal stories for sales, leadership, team building, and onboarding. He regularly lectures at Parsons New School of Design in New York City on The Art of Storytelling.
Graham Williams
Executive coach, neuro-linguistic practitioner, author of 9 books
Storify your culture using story circles
The Story Circle process and dynamics is a route to focusing on virtues, in order to quickly and deftly shift culture. This talk will bring you knowledge of the history of the story circle work, the dynamics of story circles in small groups, examples of business applications from Graham’s personal experience. You will also learn about today’s two most pressing needs, unique challenges of story circle work within businesses, and 10 key tips for conducting successful story circles.
Graham Williams has an accent on being different. In a divided, polarized world his purpose is not to convince, coerce, persuade, nor convert – but rather to use story to bring harmony, healing, and wholeness; to build bridges to form solid relationships even when viewpoints are different.
He has worked in 45 countries and uses narrative, anecdote, metaphor, archetypes, imagery and conversations that count as practical and critical contributors to successful business interventions.
He has worked in 45 countries and uses narrative, anecdote, metaphor, archetypes, imagery and conversations that count as practical and critical contributors to successful business interventions.
Geoff Mead
PhD, Associate Professor of Narrative Leadership at Hult International Business School
The stories we live by
Organizational culture has to do with profound concerns such as purpose, identity, and belonging, all of which are embedded in the stories we tell and listen to everyday. In this session we will explore how stories both express and create culture and why meaningful individual and organizational change requires a change in the stories we live by.
At this extraordinary and precarious moment in human history, success and survival depend on our capacity to re-imagine ourselves and our world. Organizations need to question and be willing to change the stories they live by if they are to remain relevant. Narrative Leadership provides both a robust theoretical framework and practical tools to enable leaders to do this with passion and authenticity.
At this extraordinary and precarious moment in human history, success and survival depend on our capacity to re-imagine ourselves and our world. Organizations need to question and be willing to change the stories they live by if they are to remain relevant. Narrative Leadership provides both a robust theoretical framework and practical tools to enable leaders to do this with passion and authenticity.
He is an author, storyteller, leadership coach and consultant. He has published a wide range of professional and academic articles as well as fiction, non-fiction, memoir, and poetry. His book Telling the Story: The Heart and Soul of Successful Leadership, was published by Jossey-Bass in 2014.
Bora "Max" Koknar
Creative Entrepreneur, Narrative Designer, and Executive Coach
Leading Innovation and Building an Open-To-Innovation Culture Through Storytelling
Innovation is a driver of progress, now more than ever before. But the problem with innovation is that the most typical human response to any major or minor change is resistance.Particularly during unpredictable times, our natural tendency is to avoid vulnerability and default to the familiar. One can't build an open-to-innovation culture without openness and commitment to change.The Solution: Strong Storytelling.
In his talk Bora will explore the historical relationship between innovation and storytelling and show you some ways in which storytelling affects the brain.You will receive proven tools from professional storytellers that will help you create an environment of openness and commitment to change.By using these tools you will help your organization or team build a strong cultural foundation for future breakthroughs.
In his talk Bora will explore the historical relationship between innovation and storytelling and show you some ways in which storytelling affects the brain.You will receive proven tools from professional storytellers that will help you create an environment of openness and commitment to change.By using these tools you will help your organization or team build a strong cultural foundation for future breakthroughs.
Bora “Max” Koknar is a Turkish-born creative entrepreneur, narrative designer, and executive coach. Recently named one of the Bay Area’s ‘wiliest pandemic-era innovators’ by the San Francisco Chronicle; he has personally performed in front of over half a million people, created commissions for multiple FAANG companies, and coached executives from Fortune 500 companies. Max's work has received coverage from news outlets including the New York Times, and AP News.
Сonnie Kwan
The Product Maestro, Storyteller and Chief Product Officer
How to engage senior leaders to become cultural storytellers
Engaging senior leaders to become storytellers is hard. They’ve got their expertise and metrics. They want to focus on that strength and leave the touchy feely stuff to HR. But every great leader knows, or found out the hard way, that storytelling is leadership. It’s the meaning-making that motivates teams to show up and give it their all. But many leaders are reluctant because storytelling is a nebulous art. Or is it? What if there’s a system that demystifies storytelling and transforms storytelling from art to science?
In this session we’ll talk about The Storyteller Type (S-type) system that transforms storytelling from art to science; learn how senior leaders are embracing S-Type to become storytellers; discover your own S-type and how to best motivate, influence and inspire.
In this session we’ll talk about The Storyteller Type (S-type) system that transforms storytelling from art to science; learn how senior leaders are embracing S-Type to become storytellers; discover your own S-type and how to best motivate, influence and inspire.
Connie Kwan, the Product Maestro, is a Storyteller and Chief Product Officer from Silicon Valley for product-led B2B organizations. Her 17 years of Product Leadership experience spans crypto, energy, hardware, and software (Atlassian, MSFT, CY, SPWR). She advises CEOs at seed to Series-B companies on building product-led organizations. Kwan has a technical background and has led teams in design, marketing, product and customer support. She specializes in B2B, deeply technical products that have a harder time telling their stories to customers and investors. Her company, Product Maestro, offers Storytelling classes for leaders who tell stories that influence. Her proprietary Storyteller Type System has been used by over a thousand leaders.
Anjali Sharma
Founder of Narrative: The Business of Stories
How stories catalysed a change in one of the most traditional corporate cultures in the world
In this talk Anjali will take you through the story of a two year long culture transformation project she ran in a factory in Japan. The talk focusses on the power and use of stories to make the desired change happen.
The same factory today is the Best Places to work in Japan. Learn how stories were used to change the culture in the talk.
The same factory today is the Best Places to work in Japan. Learn how stories were used to change the culture in the talk.
Anjali is the founder of Narrative: The Business of Stories, a multinational story practice working with brands such as Facebook, LinkedIn, Airbnb, Bytedance TikTok, Microsoft & Shell. The practice focuses on helping individuals and organizations find, curate and tell their transformation story. Anjali has spoken on Business Storytelling in New York, Russia, India, Singapore, Japan, Australia, and many other Southeast Asian countries. She is the best-selling co-author of “Unleash Your Voice” and “Success Mindsets Anthology” (Wall Street Journal and a USA Today Bestseller) and her new book “Strategic Storytelling” is launching in 2022 published by Hachette Book Group, a leading US trade publisher and a division of the third largest trade and educational book publisher in the world, Hachette Livre.
Bruce Pereira
Organizational psychologist and narrative expert
Leading adaptive change: the role of curiosity, narrative awareness, and bravery in organizations
We often focus on the dominant narratives in organizations and are unaware of alternate hidden narratives. Hidden narratives are those narratives that are more implicit and not as plainly evident or as explicitly stated as the dominant narratives. These hidden narratives often offer an alternate perspective to the dominant narratives and have a significant impact on organizational culture, processes and behaviors.
This session will explore how organizational programs and culture are impacted by hidden narratives. This session will invite you to think critically about the impact of narratives on culture and change by drawing on some key narrative techniques to discover what lays below the surface. The session will offer an adaptive strategy for uncovering and dealing with hidden narratives.
This session will explore how organizational programs and culture are impacted by hidden narratives. This session will invite you to think critically about the impact of narratives on culture and change by drawing on some key narrative techniques to discover what lays below the surface. The session will offer an adaptive strategy for uncovering and dealing with hidden narratives.
He trained and worked as a highly specialist clinical psychologist in the UK National Health Service with a primary focus on narrative, relational and systemic approaches. His research explored how people make sense of and negotiate meaning through relationships and the impact that narratives have on behavior, relational continuity and sense making. His Post-doctoral studies explored leadership and how organizational narratives drive and maintain toxic leadership culture & behavior.
Today he drives organizational change through Storytelling; Behavioral Science; & Leadership & Narrative Coaching. He helps leaders to develop personal and organizational storytelling capacity, strategies and approaches.
Today he drives organizational change through Storytelling; Behavioral Science; & Leadership & Narrative Coaching. He helps leaders to develop personal and organizational storytelling capacity, strategies and approaches.
Michael Harvey
Award winning international storyteller and storycoach for business, education and culture
Storytelling – a radical meeting place for truth-telling and getting things done
Storytelling is a dynamic cultural environment where we can get unstuck, make new connections with our colleagues and find the surprises, clarity and energy that makes positive change possible. The gift of telling stories with other people is the resonance that it conjures. From there, the truth can finally be told and heard so that we can take clear effective and positive action together with conviction and momentum
An experiences storyteller and storycoach, Michael has trained NHS staff, worked with manufacturing industry and led training with consultancies and higher education – Universities of Oxford, South Wales, LSE, Exeter Leadership Consultants, Biomet Merck. Whether he is in the C suite, or in a primary school the work he does is essentially the same – he creates a safe place to be brave and authentic by listening to and telling stories.
Steven James & Tom Morrisey
Steven is a storyteller, podcaster, and international book award-winning author, Tom is one of the world’s top speechwriters and executive engagement leaders
The Art of the Tale: Convey Your Values Through the Power of Story
Many leaders understand the power of story to communicate values and inspire those they lead. But what is a story? Is it just a list of things that happen? If it’s more than that, how can we harness that power in our sphere of influence? In this session, we’ll dive into the essence of story and provide a fresh perspective and practical examples of how to shape stories to impact, encourage, and equip those we lead.
Steven James is a critically acclaimed author, keynote speaker, and professional storyteller with a master’s degree in storytelling. Since 1996 he has appeared more than 2000 times at events spanning the globe, presenting his stories and teaching the principles of storytelling to writers, speakers, teachers, and leaders.
Tom Morrisey has worked with senior leaders at Chrysler, Disney, Ford, General Motors and a host of other firms, helping them to shape culture through storytelling. A bestselling novelist, Tom has also written narrative features for some of the world’s most popular adventure-travel magazines. After receiving an MA in English from The University of Toledo, he earned an MFA in Creative Writing, with a concentration in fiction, from Bowling Green State University. There, his mentors included James Baldwin and Howard McCord. He is a member of the UK Speechwriters Guild and accredited in public relations by the Public Relations Society of America.
Sergey Gevlich
Managing Partner at Smysloteka
How to make value statements meaningful for employees
For me, working values are, first of all, an opportunity to delegate decision-making to company employees. When every employee knows that in any incomprehensible situation, you can turn to the values of the company and get an answer. When every employee knows that the value rationale fills his decision with power.
Unfortunately, in many companies, values are formulated in such a way that it is difficult to rely on them. The meanings are not visible behind the words. Values do not help to make a value-based choice.
At this presentation I will talk about the "Smysloton" aka "MeaningTon" – an intensive format for building strong value statements that is based on disclosing and analyzing value conflicts by the employees themselves.
Unfortunately, in many companies, values are formulated in such a way that it is difficult to rely on them. The meanings are not visible behind the words. Values do not help to make a value-based choice.
At this presentation I will talk about the "Smysloton" aka "MeaningTon" – an intensive format for building strong value statements that is based on disclosing and analyzing value conflicts by the employees themselves.
Managing partner at Smysloteka, MBA Strategic management and business leadership, developer of the idea of "Explainers" and "Conceptologist" (skills of manifestation and packaging of meanings).
Vladimir Dankin
Trainer-consultant at Training Boutique, corporate anthropologist
StoryGathering as a way to analyze corporate culture
An important task for a real leader is to hear the stories that the people tell – good ones (about how it is customary to behave) and terrible ones (how not to do things around here), long (based on the real context) and short (when the teller remembers only the essence of it), even imaginary.
A leader can learn to gather stories himself, or he can resort to the help of a researcher: a corporate anthropologist. At his webinar you will learn about specific tools and real examples of understanding the real culture of a team & organization through competent story gathering.
This session will be filled with honest respect to the uniqueness of each person, their stories and the special value of the culture of their community, since these are the keys to the world of their stories.
A leader can learn to gather stories himself, or he can resort to the help of a researcher: a corporate anthropologist. At his webinar you will learn about specific tools and real examples of understanding the real culture of a team & organization through competent story gathering.
This session will be filled with honest respect to the uniqueness of each person, their stories and the special value of the culture of their community, since these are the keys to the world of their stories.
Leader of corporate culture development projects. Carries out complex projects starting from the analysis of the current state of culture to the development and transmission of values. Among the clients are ROSATOM, Mail.Ru, Avito, Vimpelcom, Netbynet, NOVATEK, Gazpromneft, Rosneft, Russian Railways, EVRAZ, VTB, Uralsib, DeltaCredit, Henkel and others.
Irina Durmanova
A guide along fairy trails, helping people and teams find their way to their own resources
Fairy tale as a magical tool of transformation and work with the culture of the organization
Did you know that there is one truly magical instrument in the storyteller's tool box? Fairy tales! In the context of working with teams and people, we consider the fairy tale not as a genre of folklore, but as a powerful social and communicative technology with unique potential. We have seen that techniques for working with fairy tales can be especially useful in cases where standard methods of work are not effective.
In the most difficult times of radical changes and transitions to new stages of evolution in personal and team development, access to the deep resources of the psyche, to national roots and archetypal structures of the collective unconscious is very much needed. We can get this access through fairy tales known to us since childhood.
At this webinar you will learn how fairy tale technologies can be used as a business training method, a team activation tool, to clarify the true meanings of a living corporate culture, debug productive relationships and solve complex organizational problems.
In the most difficult times of radical changes and transitions to new stages of evolution in personal and team development, access to the deep resources of the psyche, to national roots and archetypal structures of the collective unconscious is very much needed. We can get this access through fairy tales known to us since childhood.
At this webinar you will learn how fairy tale technologies can be used as a business training method, a team activation tool, to clarify the true meanings of a living corporate culture, debug productive relationships and solve complex organizational problems.
Candidate of Psychological Sciences, business coach, coach, facilitator, psychodramatotherapist. Lives and works under the slogan "I reveal the resources of people and teams!". Irina's background has a rich arsenal combining coaching practices and techniques, neuro-linguistic programming, psychodrama, art therapy, facilitation and 20 years of experience in consulting and conducting trainings.
This conference will be useful for you if you are:
Founder or CEO
Founder or CEO
You will see that by discovering stories and storytelling as tools to work with culture it is possible to accelerate development of your business and achieve strategic goals. We gathered he most practical cases that are focused on crucial leadership moments like engaging the team with new strategy or vision by turning it into a compelling and relatable story, working with stories during organizational changes, including mergers, and much more!
Team leader
Team leader
Each team has its own microclimate, and at this conference several speeches will be devoted to the development and maintenance of culture inside the team. We will share how you can shape culture on the ground floor, which leadership stories influence the actions of team members and many more insights on how to grow a functional culture in a team!
HR
HR
This conference is packed with specific practices that will help you research he culture and work with it in teams (for example, we will share the methodology of Story Circles and the principles of Participatory Narrative Inquiry). But since change starts from he head, we also gathered valuable insights that will help you engage opinion leaders and top managers in working with culture, revitalize corporate communications and much more!
Organizational consultant
Organizational consultant
If you work with corporate culture and help organizations, then at this conference you will be able to add another approach to your toolbox. We have gathered real experts with at least 15 years of experience each, and every single one will share cases, methodologies and practices. We will be glad if you continue to develop organizations using the knowledge gained at the conference!
A person who wants to influence the culture of his company, but does not know where to start
A person who wants to influence the culture of his company, but does not know where to start
Many believe that a story affects culture only if it is told by a leader. But we have repeatedly observed how stories from employees not only reflected the existing culture of the company, but also laid the foundations for a new culture. Yes, one story will never change the culture of an entire company. But the tools and techniques from this conference will help you tell stories more consciously and consistently to influence the culture of your organization, regardless of your position and status.
The conference is over,
but the recordings
are here to stay!
You can watch the recordings for free on our YouTube channel,
the link is below!
Also, feel free to join the Telegram chat of the conference to get
in touch with our team and more people interested in working
with corporate culture through stories!
Here are some of the most frequently asked questions
Why is participation free? What's the catch?
Why is participation free? What's the catch?
No catch, it is a conscious choice of our team and every speaker. At the Historia Academy we sincerely believe that story is an element that brings humanity back to business. It truly inspires us when we see that by working with stories leaders and HR help their organizations come alive. For us, this conference is an opportunity to share knowledge and experience as a gift with those who are ready to use stories for good. There will be no sales at the conference, only content, cases and practices in their purest form.
I’ll miss some of the talks because of the time zone, are you sharing the recordings?
I’ll miss some of the talks because of the time zone, are you sharing the recordings?
We definitely are. Join the talks you can watch live, and two-three weeks after the conference you will receive unlimited access to all recordings!
How do I connect to the conference?
How do I connect to the conference?
We will send you a link to the conference a couple of weeks before it starts, and then again right before the conference. Our event will be held on the platform called Webinar.ru , you can connect to it from your computer or download the application to your phone – we will definitely tell you more about this in the invitation letter.
I have other questions!
I have other questions!
Feel free to connect with us at welcome@historia.academy, we will be happy to help!
Partners of the conference
